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Wednesday, 30 November 2011 09:58

Pan Am Brands

Written by  Nik Brown
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CHALLENGE //
Help a prestige brand establish a fresh face with the fashion forward; capitalize on the notoriety associated with the launch of the new show Pan Am on ABC television.

SOLUTION //
Create a conversion-built e-commerce site that:

  1. delivers an easy, one-step user experience,
  2. follows the latest design and technology trends, and
  3. plants a picture of the Pan Am lifestyle in the prospect’s mind.

Deploy a digital strategy that takes advantage of partnerships with Sony/ABC television to provide compelling content through online venues (show trailers, online banners, etc.)

Developarobust,highlycustomizedsocialmediapresence via Facebook and Twitter, including giveaway programs to fuel fan/follower acquisition efforts.

RESULTS //
This campaign is currently in process, but the stage has been set for success. After the launch of the new e-commerce site, the brand went from less than one sale per day to more than one sale per hour within the first two weeks of launch. Resourceful media/PR plans will sustain visibility when the buzz associated with the launch of the show falls to the wayside. This brand will take flight and enjoy smooth sailing long into the future.

Continual interaction drives sales. We believe the best way to build brand preference is through a consistent cycle of engagement. This is a conversation that reaches audiences where they work, live and play in unexpected, yet relevant ways.

When you’re a regular contributor to your audiences’ conversation, your brand is the first choice in the aisle and online. It’s that simple. And if the discussion is interesting enough, your audiences become advocates, sharing your brand with friends.

Last modified on Wednesday, 30 November 2011 10:03
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