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Tuesday, 14 June 2011 10:36

Road Runner Akron Marathon

Written by  Nik Brown
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The Road Runner Akron Marathon draws hundreds of thousands of people into a citywide celebration. Screaming fans, roadside entertainment and unique amenities have given the race a reputation of a world-class event. In fact, the race was named by Runner’s World magazine as one of the top 10 best up and coming marathons in the nation.

In 2008, race organizers approached Keathley Advertising to:

  • Increase registration numbers in key race categories.
  • Emphasize the importance of the race to the community.
  • Solidify the City of Akron as a premiere destination for runners.
  • Showcase the unique aspects of the race experience.

Keathley devised a public relations strategy that communicated the race’s unique attributes at every turn. Year after year, campaign tactics have worked to:

  • Demonstrate the unwavering dedication involved with the planning and execution of a world-class event.
  • Detail the many unique amenities associated with the race – from course highlights to impressive giveaways.
  • Highlight humorous, amazing and heartwarming runner experiences.

Our efforts have led to explosive media coverage, including broadcast and print interviews with race organizers and high-profile runners.

Results: In 2010 alone, the marathon saw considerable growth in its number of registrants, with reported figures from 2009 showing a nearly 20% increase in participation to 11,051 runners. 5,085 of these participants were non-local – runners from every state were in attendance.

Last modified on Thursday, 16 June 2011 07:07