You are here:Case Studies
Case Studies
Case Studies

Case Studies (7)


Wednesday, 30 November 2011 09:58

Pan Am Brands

Written by Nik Brown

CHALLENGE //
Help a prestige brand establish a fresh face with the fashion forward; capitalize on the notoriety associated with the launch of the new show Pan Am on ABC television.

SOLUTION //
Create a conversion-built e-commerce site that:

  1. delivers an easy, one-step user experience,
  2. follows the latest design and technology trends, and
  3. plants a picture of the Pan Am lifestyle in the prospect’s mind.

Deploy a digital strategy that takes advantage of partnerships with Sony/ABC television to provide compelling content through online venues (show trailers, online banners, etc.)

Developarobust,highlycustomizedsocialmediapresence via Facebook and Twitter, including giveaway programs to fuel fan/follower acquisition efforts.

RESULTS //
This campaign is currently in process, but the stage has been set for success. After the launch of the new e-commerce site, the brand went from less than one sale per day to more than one sale per hour within the first two weeks of launch. Resourceful media/PR plans will sustain visibility when the buzz associated with the launch of the show falls to the wayside. This brand will take flight and enjoy smooth sailing long into the future.

Continual interaction drives sales. We believe the best way to build brand preference is through a consistent cycle of engagement. This is a conversation that reaches audiences where they work, live and play in unexpected, yet relevant ways.

When you’re a regular contributor to your audiences’ conversation, your brand is the first choice in the aisle and online. It’s that simple. And if the discussion is interesting enough, your audiences become advocates, sharing your brand with friends.

Tuesday, 14 June 2011 10:38

Stautzenberger College

Written by Nik Brown

In 2006, Stautzenberger College came to Keathley Advertising looking for a way to grab an edge. The competitive landscape: Saturated. And, every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing.

Tuesday, 14 June 2011 10:36

Road Runner Akron Marathon

Written by Nik Brown

The Road Runner Akron Marathon draws hundreds of thousands of people into a citywide celebration. Screaming fans, roadside entertainment and unique amenities have given the race a reputation of a world-class event. In fact, the race was named by Runner’s World magazine as one of the top 10 best up and coming marathons in the nation.

Tuesday, 14 June 2011 10:33

Procell Decking Systems

Written by Nik Brown

Consumer confidence in the synthetic decking industry was damaged due to companies failing to deliver on their product claims. Procell approached Keathley to develop a way to overcome these perceptions and illustrate the distinctive advantages of their deck boards, which did live up to the brand’s promises.

Tuesday, 14 June 2011 10:31

The Accidental Sisterhood

Written by Nik Brown

Urologist Raymond Bologna, M.D. devised a solution to an issue affecting millions of women – incontinence. He wanted to create a program that helped women solve their bladder problems, but this taboo topic wasn’t something women were chatting about among friends.

Tuesday, 14 June 2011 10:30

GE: What’s Your Lighting Style?

Written by Nik Brown

For ten years, GE struggled to achieve a seemingly lofty and unattainable goal – making lighting relevant to consumers and business. With studies showing that consumers don’t spend more than a minute in the lighting aisle, they hardly have time to think about their options. GE came to Keathley for answers.

Tuesday, 14 June 2011 10:27

GE: Project Plant-a-Bulb

Written by Nik Brown

In 2009, GE asked us to identify ways to reverse negative perceptions associated with compact fluorescent light bulbs. Keathley responded by developing, branding and promoting a grassroots Earth Day campaign centered on GE’s CFL product portfolio.