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Monday, 18 July 2011 13:40
Sam's Club and GE wanted to communicate to small business owners the money that they could save by switching to energy-efficient light bulbs in the office. We created an interactive tool to educate the audience that included a savings calculator, a step-by-step bulb audit, and finally, a shopping list. The program was so successful that multiple versions were produced for various B2B audience segments.
Published in Small Business CFL Campaign
Monday, 13 June 2011 12:50
Stautzenberger College needed a way to grab an edge in a cramped competitive landscape. Every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing. We changed the game by tapping into the emotional mindset of the target audience. Rather than asking people to get on the fast track, we asked them to explore their passion. Even when the economy tanked, the college saw substantial increases in registration.
Published in Learn What You Love Campaign
Wednesday, 25 May 2011 15:00
Putting the fun back in fundraising. That's M4K's mission. What better way to raise money for kids than by growing a luxurious mustache for an entire month? Keathley's team and a host of proud Akronites gladly make the commitment every year for the Boys & Girls Clubs. Each year, we double participation and donations... we envision a very furry and lucrative future.
Published in M4K Campaign
Tuesday, 24 May 2011 14:41
Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Published in Procell Challenge Campaign
Tuesday, 24 May 2011 14:27
When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.
Published in What's Your Lighting Style? Campaign
Monday, 23 May 2011 15:29
The mission was to develop a logo for a unique restaurant concept: An upscale mom and pop restaurant. How do you say "fine dining" and "comfort food" at the same time? Crave's branding takes it back to what it's all about - digging in to a great meal. Today, Crave is known throughout Northeast Ohio as a “must visit” restaurant in Akron.
Published in Crave Brand Building
Monday, 23 May 2011 15:17
How do you get women to talk about a taboo topic - one they won't discuss with a physician, much less a sister or friend? Give women a solution that captures the discreet nature of the issue, yet empowers them to take action. The Accidental Sisterhood incontinence treatment program and Sisterhood Health Forums sowed the seeds of change; thankfully, fewer women are suffering in silence with an embarrassing, yet highly treatable issue.
Published in Sisterhood Health Forum Campaign
Monday, 23 May 2011 15:15
These days, it's tough to find a physician who isn't directly aligned with a big hospital system - the private practice is nearly a thing of the past. How can a small private practice compete with area healthcare giants? Armed with a world-class brand, the sky's the limit. Beyond creating a relatable, stand-apart identity, we had to develop an umbrella brand that was appropriate to apply to many business units. This veteran practice remains a force in the Cleveland pediatrics landscape - stronger than ever.
Published in Senders Business Fundamentals
Monday, 23 May 2011 15:12
Creating artistry for artists was a tough but amazing challenge. Local restoration architects Chambers, Murphy & Burge came to Keathley to develop a brand for its master historical restoration painters. Origin Artisans was born. Beyond developing the name and look of the brand, we had to emphasize that these painters don't deliver your garden variety hardware store finishes.
Published in Origin Artisans Brand Building