You are here:Displaying items by tag: Video
Monday, 18 July 2011 13:48
Meet the Team
What makes us who we are? True integration from beginning to end of each and every project. We work together to create creative, strategic and integrated campaigns that exceed our clients' expectations. So, the real question is: How can we help you?
Published in
Self Promotion
Monday, 18 July 2011 13:48
Inside the Sisterhood
How do you get women to talk about a taboo topic - one they won't discuss with a physician, much less a sister or friend? Give women a solution that captures the discreet nature of the issue, yet empowers them to take action. The Accidental Sisterhood incontinence treatment program and Sisterhood Health Forums sowed the seeds of change; thankfully, fewer women are suffering in silence with an embarrassing, yet highly treatable issue.
Published in
Pelvic Health Foundation Brand Building
Monday, 18 July 2011 13:48
Stanek Hurricane
Windows, windows everywhere, and no one knows what to buy. Stanek Windows came to Keathley looking to: 1) Develop tools that easily educate customers on important considerations when buying windows, and 2) Reposition to be viewed as in league with premium quality players. Our response? A new look that moved them into the big leagues. Plus, a tool chest of marketing materials, chock full of insider window buying insights.
Published in
Buyer's Guide Campaign
Monday, 18 July 2011 13:48
Your Accents Will Approve
GE wanted a video that raised awarenss of its line of Energy Smart® LED accent bulbs. We wanted to illustrate to consumers the LEDs' unique offering: warm, white light that your accents would appreciate.
Published in
Energy Smart LEDs
Monday, 18 July 2011 13:28
A Brighter Future
Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.
Published in
Lighting Legislation Campaign
Monday, 13 June 2011 12:50
Horse Whisperer
Stautzenberger College needed a way to grab an edge in a cramped competitive landscape. Every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing. We changed the game by tapping into the emotional mindset of the target audience. Rather than asking people to get on the fast track, we asked them to explore their passion. Even when the economy tanked, the college saw substantial increases in registration.
Published in
Learn What You Love Campaign
Monday, 13 June 2011 12:50
Walk the Cow
Stautzenberger College needed a way to grab an edge in a cramped competitive landscape. Every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing. We changed the game by tapping into the emotional mindset of the target audience. Rather than asking people to get on the fast track, we asked them to explore their passion. Even when the economy tanked, the college saw substantial increases in registration.
Published in
Learn What You Love Campaign
Tuesday, 24 May 2011 14:25
Disappearing Car Symphony
Making the switch to energy-efficient lighting is an easy way to reduce energy use. Our task was to encourage people to take this step on Earth Day - the one day everybody and their brother is trying to express their commitment to environmental stewardship. In one year alone with minimal budget, we we're able to get 200,000+ people to watch a video to plant a flower bulb for Earth day. And, 800+ schools and 500+ retailers nationwide were involved in the initiative.
Published in
GE Project Plant-a-Bulb Campaign
Monday, 23 May 2011 15:35
In-app Experience
When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.
Published in
What's Your Lighting Style? Campaign
Monday, 23 May 2011 15:34
Swipe-a-Mood
When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.
Published in
What's Your Lighting Style? Campaign
