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Monday, 23 May 2011 15:26

Street View

The mission was to develop a logo for a unique restaurant concept: An upscale mom and pop restaurant. How do you say "fine dining" and "comfort food" at the same time? Crave's branding takes it back to what it's all about - digging in to a great meal. Today, Crave is known throughout Northeast Ohio as a “must visit” restaurant in Akron.
Published in Crave Brand Building
Monday, 23 May 2011 15:14

Time & Temp Sign

How do you breathe new life into a century-old company blending into the background? We tapped into the core of what the company’s clients were looking for: Protection of a lifetime of hard work. A comprehensive messaging strategy eliminated stale, overused language, while a modern color palette and logo emphasized strength and guardianship. The new look and tone were applied to all business fundamentals, web, ad, and signage. A wave of the wand and suddenly the old becomes new again.
Monday, 23 May 2011 15:08

Hallowgreen

The goal of the ENERGY STAR® Change a Light, Change the World bus tour was to tell an energy conservation story in an exciting and interactive way. When presented with the project, our goal was to make sure the story reached as many people as possible. So, we aligned our event with the Halloween celebration at Navy Pier in Chicago and integrated a fun, spooky theme to attract visitors. The result? Thousands of pledges to switch to energy-efficient lighting. And, we just might have made a small difference in the world.