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Monday, 18 July 2011 13:37

Passport Style Guide

The Pan Am name became such an icon that the brand lives on long after the airline closed its gates. With cross-promotion taking off and a new ABC series Pan Am about to launch, we created a non-traditional style guide along with logo stickers for promotion.
Published in Pan Am Brand Building
Monday, 18 July 2011 13:31

On the Horizon

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.
Monday, 18 July 2011 13:31

Legislation Coffee Sleeves

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.
Monday, 13 June 2011 13:02

What I'd Want

Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.
Monday, 13 June 2011 12:50

Sloppy Wet Kisses

Stautzenberger College needed a way to grab an edge in a cramped competitive landscape. Every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing. We changed the game by tapping into the emotional mindset of the target audience. Rather than asking people to get on the fast track, we asked them to explore their passion. Even when the economy tanked, the college saw substantial increases in registration.
Monday, 13 June 2011 12:38

Nuggets of Brilliance

The AAF decided to host an agency tour event for college students interested in the ad industry. In addition to offering several panel discussions, a fun photo booth and a gigantic sub sandwich, we developed a guide to give the students a nudge in the right direction. Each department contributed "how to get started" advice, cool websites and important industry publications to get the next generation on track.
Monday, 13 June 2011 12:30

Mmm… Saucy Bottles!

When the owners of Crave decided to sell their tasty sauces, they came to us looking for an interesting design that would stand out. Supermarket shelves are crowded places, particularly in the sauce and dressing categories. We developed a three-letter naming convention and utilized unusually sized glass bottles to catch the eye. The products are currently sold at grocers across Northeast Ohio.
Published in Packaging Development
Wednesday, 25 May 2011 15:02

Lily Invite

When we were introduced to Stewart’s Caring Place, we were confronted with a stellar organization that lacked effective branding. We helped them develop a new identity that was strategically applied to marketing communications – the community took notice. Stewart’s began receiving increased support from leading companies and high-profile benefactors. Each year, we've also developed the branding associated with the organization’s primary fundraiser, The Butterfly Gala. The event has consistently blossomed to become a “must-attend occasion” among influential Northeast Ohioans.

Wednesday, 25 May 2011 15:01

Piñata Stache

Putting the fun back in fundraising. That's M4K's mission. What better way to raise money for kids than by growing a luxurious mustache for an entire month? Keathley's team and a host of proud Akronites gladly make the commitment every year for the Boys & Girls Clubs. Each year, we double participation and donations... we envision a very furry and lucrative future.
Published in M4K Campaign
Wednesday, 25 May 2011 14:59

Stache Balloons

Putting the fun back in fundraising. That's M4K's mission. What better way to raise money for kids than by growing a luxurious mustache for an entire month? Keathley's team and a host of proud Akronites gladly make the commitment every year for the Boys & Girls Clubs. Each year, we double participation and donations... we envision a very furry and lucrative future.
Published in M4K Campaign
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