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Monday, 23 May 2011 15:11
How do you introduce the new guard in employee health insurance? First, throw a party. Drive enthusiasm and demand for a product through the employee. Last, make sure all the benefits are clearly defined. In addition to a full collateral campaign that provided all the highlights of the program, we held a series of employee-appreciation events at the Cleveland Rock & Roll Hall of Fame to get Continental's employees talking. Kaiser was soon the employee healthcare plan of choice.
Published in Continental Campaign