How do you get women to talk about a taboo topic - one they won't discuss with a physician, much less a sister or friend? Give women a solution that captures the discreet nature of the issue, yet empowers them to take action. The Accidental Sisterhood incontinence treatment program and Sisterhood Health Forums sowed the seeds of change; thankfully, fewer women are suffering in silence with an embarrassing, yet highly treatable issue.

Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.

Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.

Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.

These days, it's tough to find a physician who isn't directly aligned with a big hospital system - the private practice is nearly a thing of the past. How can a small private practice compete with area healthcare giants? Armed with a world-class brand, the sky's the limit. Beyond creating a relatable, stand-apart identity, we had to develop an umbrella brand that was appropriate to apply to many business units. This veteran practice remains a force in the Cleveland pediatrics landscape - stronger than ever.

A renowned urologist came to us with a master plan to unveil a treatment program that could prevent millions of women from suffering with an embarrassing issue. The tricky part was to expose audiences to this solution, when they weren't even willing to discuss the problem with a physician. The program needed a name and personality that captured the discreet nature of the issue, yet was powerful and compelling. We worked our magic and The Accidental Sisterhood was born.

A renowned urologist came to us with a master plan to unveil a treatment program that could prevent millions of women from suffering with an embarrassing issue. The tricky part was to expose audiences to this solution, when they weren't even willing to discuss the problem with a physician. The program needed a name and personality that captured the discreet nature of the issue, yet was powerful and compelling. We worked our magic and The Accidental Sisterhood was born.

A renowned urologist came to us with a master plan to unveil a treatment program that could prevent millions of women from suffering with an embarrassing issue. The tricky part was to expose audiences to this solution, when they weren't even willing to discuss the problem with a physician. The program needed a name and personality that captured the discreet nature of the issue, yet was powerful and compelling. We worked our magic and The Accidental Sisterhood was born.

These days, it's tough to find a physician who isn't directly aligned with a big hospital system - the private practice is nearly a thing of the past. How can a small private practice compete with area healthcare giants? Armed with a world-class brand, the sky's the limit. Beyond creating a relatable, stand-apart identity, we had to develop an umbrella brand that was appropriate to apply to many business units. This veteran practice remains a force in the Cleveland pediatrics landscape - stronger than ever.

These days, it's tough to find a physician who isn't directly aligned with a big hospital system - the private practice is nearly a thing of the past. How can a small private practice compete with area healthcare giants? Armed with a world-class brand, the sky's the limit. Beyond creating a relatable, stand-apart identity, we had to develop an umbrella brand that was appropriate to apply to many business units. This veteran practice remains a force in the Cleveland pediatrics landscape - stronger than ever.