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Monday, 13 June 2011 12:50

Ads on the Go

Stautzenberger College needed a way to grab an edge in a cramped competitive landscape. Every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing. We changed the game by tapping into the emotional mindset of the target audience. Rather than asking people to get on the fast track, we asked them to explore their passion. Even when the economy tanked, the college saw substantial increases in registration.
Tuesday, 24 May 2011 14:40

Industry Tradeshow Space

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Tuesday, 24 May 2011 14:38

3D Showcase

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Monday, 23 May 2011 15:26

Street View

The mission was to develop a logo for a unique restaurant concept: An upscale mom and pop restaurant. How do you say "fine dining" and "comfort food" at the same time? Crave's branding takes it back to what it's all about - digging in to a great meal. Today, Crave is known throughout Northeast Ohio as a “must visit” restaurant in Akron.
Published in Crave Brand Building
Monday, 23 May 2011 15:14

Time & Temp Sign

How do you breathe new life into a century-old company blending into the background? We tapped into the core of what the company’s clients were looking for: Protection of a lifetime of hard work. A comprehensive messaging strategy eliminated stale, overused language, while a modern color palette and logo emphasized strength and guardianship. The new look and tone were applied to all business fundamentals, web, ad, and signage. A wave of the wand and suddenly the old becomes new again.
Monday, 23 May 2011 15:11

Now Boarding

How do you introduce the new guard in employee health insurance? First, throw a party. Drive enthusiasm and demand for a product through the employee. Last, make sure all the benefits are clearly defined. In addition to a full collateral campaign that provided all the highlights of the program, we held a series of employee-appreciation events at the Cleveland Rock & Roll Hall of Fame to get Continental's employees talking. Kaiser was soon the employee healthcare plan of choice.
Published in Continental Campaign
Monday, 23 May 2011 15:09

City of the Future

After more than 100 years standing, the Gothic Building was slated for demolition. That's until area developer Tony Troppe worked his magic to save the building and transform it into a hub of commerce and culture. As Tony worked tirelessly to encourage businesses to locate within this historical structure, window graphics let the community know that revitalization was on the horizon.
Monday, 23 May 2011 15:08

Hallowgreen

The goal of the ENERGY STAR® Change a Light, Change the World bus tour was to tell an energy conservation story in an exciting and interactive way. When presented with the project, our goal was to make sure the story reached as many people as possible. So, we aligned our event with the Halloween celebration at Navy Pier in Chicago and integrated a fun, spooky theme to attract visitors. The result? Thousands of pledges to switch to energy-efficient lighting. And, we just might have made a small difference in the world.
Monday, 23 May 2011 15:07

Eco Lamps

How do you tout the environmental benefits of a product containing mercury? Separate fact from fiction. Demonstrate the product's versatility. Open people's eyes to a product's untapped potential and help them to see it in a new light. That was the challenge GE presented. This campaign was the tip of the iceberg in an ongoing effort to make lighting relevant.
Published in CFL Campaign
Monday, 23 May 2011 15:02

R & D Center Interior

Unfortunately, many brands don't age like fine wine and improve as time goes on.  A periodic nip/tuck is necessary to remain fresh and timely. When Americhem's marketing team came to Keathley, their brand lacked distinction and was showing signs of age. To truly communicate their position of global leadership, a multifaceted branding and marketing strategy was deployed to reintroduce the brand within several key markets.
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