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Tuesday, 24 May 2011 14:40

Industry Tradeshow Space

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Tuesday, 24 May 2011 14:38

3D Showcase

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Monday, 23 May 2011 15:07

Eco Lamps

How do you tout the environmental benefits of a product containing mercury? Separate fact from fiction. Demonstrate the product's versatility. Open people's eyes to a product's untapped potential and help them to see it in a new light. That was the challenge GE presented. This campaign was the tip of the iceberg in an ongoing effort to make lighting relevant.
Published in CFL Campaign
Monday, 23 May 2011 15:02

R & D Center Interior

Unfortunately, many brands don't age like fine wine and improve as time goes on.  A periodic nip/tuck is necessary to remain fresh and timely. When Americhem's marketing team came to Keathley, their brand lacked distinction and was showing signs of age. To truly communicate their position of global leadership, a multifaceted branding and marketing strategy was deployed to reintroduce the brand within several key markets.
Monday, 23 May 2011 14:59

Consumer Tradeshow Space

Windows, windows everywhere, and no one knows what to buy. Stanek Windows came to Keathley looking to: 1) Develop tools that easily educate customers on important considerations when buying windows, and 2) Reposition to be viewed as in league with premium quality players. Our response? A new look that moved them into the big leagues. Plus, a tool chest of marketing materials, chock full of insider window buying insights.
Published in Buyer's Guide Campaign