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Monday, 13 June 2011 13:02
Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.
Published in Physicians Urology Launch Campaign
Wednesday, 25 May 2011 14:52
These days, it's tough to find a physician who isn't directly aligned with a big hospital system - the private practice is nearly a thing of the past. How can a small private practice compete with area healthcare giants? Armed with a world-class brand, the sky's the limit. Beyond creating a relatable, stand-apart identity, we had to develop an umbrella brand that was appropriate to apply to many business units. This veteran practice remains a force in the Cleveland pediatrics landscape - stronger than ever.
Published in Senders Business Fundamentals
Tuesday, 24 May 2011 14:28
A trusted supplier to domestic automotive manufacturers and OEMs wanted to bridge into the international market. The answer: Evolve the century-old brand to say strength, superiority and innovation. Few brands go a lifetime and appropriately convey their position without evolution. Kendale came to us to us for fresh face - even nuts and bolts have a shelf life.
Published in Kendale Brand Building
Monday, 23 May 2011 14:55
How do you breathe new life into a century-old company blending into the background? We tapped into the core of what the company’s clients were looking for: Protection of a lifetime of hard work. A comprehensive messaging strategy eliminated stale, overused language, while a modern color palette and logo emphasized strength and guardianship. The new look and tone were applied to all business fundamentals, web, ad, and signage. A wave of the wand and suddenly the old becomes new again.
Published in SeibertKeck Brand Building