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Monday, 13 June 2011 13:02

Urology Business Fundamentals

Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.
Wednesday, 25 May 2011 14:56

Future of Lighting

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient option it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.

Tuesday, 24 May 2011 14:37

Challenge Collateral

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Tuesday, 24 May 2011 14:28

Kendale Business Fundamentals

A trusted supplier to domestic automotive manufacturers and OEMs wanted to bridge into the international market. The answer: Evolve the century-old brand to say strength, superiority and innovation. Few brands go a lifetime and appropriately convey their position without evolution. Kendale came to us to us for fresh face - even nuts and bolts have a shelf life.
Published in Kendale Brand Building
Tuesday, 24 May 2011 14:21

Lesson Plans

Making the switch to energy-efficient lighting is an easy way to reduce energy use. Our task was to encourage people to take this step on Earth Day - the one day everybody and their brother is trying to express their commitment to environmental stewardship. In one year alone with minimal budget, we we're able to get 200,000+ people to watch a video to plant a flower bulb for Earth day. And, 800+ schools and 500+ retailers nationwide were involved in the initiative.
Monday, 23 May 2011 14:58

Stanek Collateral

Windows, windows everywhere, and no one knows what to buy. Stanek Windows came to Keathley looking to: 1) Develop tools that easily educate customers on important considerations when buying windows, and 2) Reposition to be viewed as in league with premium quality players. Our response? A new look that moved them into the big leagues. Plus, a tool chest of marketing materials, chock full of insider window buying insights.
Published in Buyer's Guide Campaign
Monday, 23 May 2011 14:55

SeibertKeck Business Fundamentals

How do you breathe new life into a century-old company blending into the background? We tapped into the core of what the company’s clients were looking for: Protection of a lifetime of hard work. A comprehensive messaging strategy eliminated stale, overused language, while a modern color palette and logo emphasized strength and guardianship. The new look and tone were applied to all business fundamentals, web, ad, and signage. A wave of the wand and suddenly the old becomes new again.
Monday, 23 May 2011 14:52

Purell® Out Front Collateral

Would you eat food off the floor of your local fast food restaurant? Most people wouldn't even consider the 5-second rule, because quick serve isn't perceived to be sanitary. The Purell® Out Front Campaign gave restaurateurs the opportunity to adjust negative perceptions and demonstrate a commitment to clean.
Monday, 23 May 2011 14:50

Orange Thrive Collateral

Among healthcare insurers, Kaiser was early in the effort to encourage preventative care. This shift to a proactive versus reactive approach ultimately drives down benefits costs. It's a no brainer for businesses, but it takes a hefty effort to convince employees to change their ways. This campaign highlighted the many benefits of early intervention in helping people live longer, healthier lives.
Published in Thrive Campaign
Monday, 23 May 2011 14:49

Boarding Pass Collateral

How do you introduce the new guard in employee health insurance? First, throw a party. Drive enthusiasm and demand for a product through the employee. Last, make sure all the benefits are clearly defined. In addition to a full collateral campaign that provided all the highlights of the program, we held a series of employee-appreciation events at the Cleveland Rock & Roll Hall of Fame to get Continental's employees talking. Kaiser was soon the employee healthcare plan of choice.
Published in Continental Campaign
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