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Monday, 18 July 2011 13:40

Rooster Icons

The Countryside Conservancy needed a brand-appropriate logo family that built equity in the name "Countryside" as well as effectively targeted communcation efforts with distinctive audiences. The resulting logo and brand elements planted the seeds for success.
Monday, 13 June 2011 13:02

Docs Icon

Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.
Monday, 13 June 2011 13:02

Urology Business Fundamentals

Advanced Urology Associates, Inc. and Urology Incorporated merged to become the largest urology practice in Summit County. The physicians needed a new identity that would stand out in a market dominated by high-visibility healthcare systems. After a strategic discovery process and some creative soul searching, our team came to the table with a new name and fresh look. Soon the practice's patient stream turned into a raging river – one doctor saw a 28% increase in his patient base.
Wednesday, 25 May 2011 14:58

Lily Icon

When we were introduced to Stewart’s Caring Place, we were confronted with a stellar organization that lacked effective branding. We helped them develop a new identity that was strategically applied to marketing communications – the community took notice. Stewart’s began receiving increased support from leading companies and high-profile benefactors. Each year, we've also developed the branding associated with the organization’s primary fundraiser, The Butterfly Gala. The event has consistently blossomed to become a “must-attend occasion” among influential Northeast Ohioans.

Wednesday, 25 May 2011 14:52

Senders Business Fundamentals

These days, it's tough to find a physician who isn't directly aligned with a big hospital system - the private practice is nearly a thing of the past. How can a small private practice compete with area healthcare giants? Armed with a world-class brand, the sky's the limit. Beyond creating a relatable, stand-apart identity, we had to develop an umbrella brand that was appropriate to apply to many business units. This veteran practice remains a force in the Cleveland pediatrics landscape - stronger than ever.
Tuesday, 24 May 2011 14:46

Sisterhood Icon

A renowned urologist came to us with a master plan to unveil a treatment program that could prevent millions of women from suffering with an embarrassing issue. The tricky part was to expose audiences to this solution, when they weren't even willing to discuss the problem with a physician. The program needed a name and personality that captured the discreet nature of the issue, yet was powerful and compelling. We worked our magic and The Accidental Sisterhood was born.
Tuesday, 24 May 2011 14:42

Tree House Icons

These days, it's tough to find a physician who isn't directly aligned with a big hospital system - the private practice is nearly a thing of the past. How can a small private practice compete with area healthcare giants? Armed with a world-class brand, the sky's the limit. Beyond creating a relatable, stand-apart identity, we had to develop an umbrella brand that was appropriate to apply to many business units. This veteran practice remains a force in the Cleveland pediatrics landscape - stronger than ever.
Tuesday, 24 May 2011 14:36

Purple & Teal Icon

Problem: Women are suffering in silence with a health issue that has multiple treatment options. Our solution: Provide a venue to get them talking. Not long ago, it was taboo to talk about being pregnant or having cancer. But when you provide the right forum, you can get people to unburden themselves about nearly anything. The Sisterhood Health Forums were born to expose women to the range of treatment options, including our clients book and DVD.
Tuesday, 24 May 2011 14:35

Fire Station Icon

Fire Station No. 3 is another Akron landmark that Tony Troppe brought back to life. He asked for a logo that spoke to the structure's history as a firehouse. The building's timeless beauty made the job easy. This once forgotten and decaying space is now home to an architecture firm and several multimedia companies.
Tuesday, 24 May 2011 14:29

Silver & Orange Icon

A trusted supplier to domestic automotive manufacturers and OEMs wanted to bridge into the international market. The answer: Evolve the century-old brand to say strength, superiority and innovation. Few brands go a lifetime and appropriately convey their position without evolution. Kendale came to us to us for fresh face - even nuts and bolts have a shelf life.
Published in Kendale Brand Building
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