You are here:Displaying items by tag: B2C
Monday, 23 May 2011 15:08

Hallowgreen

The goal of the ENERGY STAR® Change a Light, Change the World bus tour was to tell an energy conservation story in an exciting and interactive way. When presented with the project, our goal was to make sure the story reached as many people as possible. So, we aligned our event with the Halloween celebration at Navy Pier in Chicago and integrated a fun, spooky theme to attract visitors. The result? Thousands of pledges to switch to energy-efficient lighting. And, we just might have made a small difference in the world.
Monday, 23 May 2011 15:07

Eco Lamps

How do you tout the environmental benefits of a product containing mercury? Separate fact from fiction. Demonstrate the product's versatility. Open people's eyes to a product's untapped potential and help them to see it in a new light. That was the challenge GE presented. This campaign was the tip of the iceberg in an ongoing effort to make lighting relevant.
Published in CFL Campaign
Monday, 23 May 2011 15:06

Evolve Beautifully

How do you educate audiences on the service advantages offered by a medical spa versus a garden variety day spa? When we developed this brand, the medispa concept was almost non-existent in Northeast Ohio. We married beauty and landscape imagery with messaging that clearly defined the benefits of a physician-directed service menu. The result? No one has ever called the spa looking for a mani/pedi.
Monday, 23 May 2011 15:04

New Beauty Consumer

The doctors at Akron Plastic Surgeons came to us to find a way to stand out in a stiff competitive landscape. The solution? Talk to our predominately female target audience about something other than implants and Hollywood glamour. The truth is that most Midwest women don't seek out plastic surgery to transform into iconic beauties. They just want to turn back the clock.
Published in Beauty Within Campaign
Monday, 23 May 2011 14:59

Consumer Tradeshow Space

Windows, windows everywhere, and no one knows what to buy. Stanek Windows came to Keathley looking to: 1) Develop tools that easily educate customers on important considerations when buying windows, and 2) Reposition to be viewed as in league with premium quality players. Our response? A new look that moved them into the big leagues. Plus, a tool chest of marketing materials, chock full of insider window buying insights.
Published in Buyer's Guide Campaign
Monday, 23 May 2011 14:58

Stanek Collateral

Windows, windows everywhere, and no one knows what to buy. Stanek Windows came to Keathley looking to: 1) Develop tools that easily educate customers on important considerations when buying windows, and 2) Reposition to be viewed as in league with premium quality players. Our response? A new look that moved them into the big leagues. Plus, a tool chest of marketing materials, chock full of insider window buying insights.
Published in Buyer's Guide Campaign
Monday, 23 May 2011 14:42

CFL Family Collateral

How do you tout the environmental benefits of a product containing mercury? Separate fact from fiction. Demonstrate the product's versatility. Open people's eyes to a product's untapped potential and help them to see it in a new light. That was the challenge GE presented. This campaign was the tip of the iceberg in an ongoing effort to make lighting relevant.
Published in CFL Campaign
Monday, 23 May 2011 14:37

AZEK Collateral

Like many composite building products companies, AZEK had difficulty driving consideration of its synthetic trim board products. Even with enumerable advantages over standard wood options, the challenge was getting contractors and DIYers to believe in the products. "Composites don't look real, they don't last, and they're hard to install," said the critics. This campaign transformed the skeptics into believers.
Published in Home Depot Campaign
Monday, 23 May 2011 14:28

Beauty Within

The doctors at Akron Plastic Surgeons came to us to find a way to stand out in a stiff competitive landscape. The solution? Talk to our predominately female target audience about something other than implants and Hollywood glamour. The truth is that most Midwest women don't seek out plastic surgery to transform into iconic beauties. They just want to turn back the clock.
Published in Beauty Within Campaign
Monday, 23 May 2011 13:27

Fillers Focus

The doctors at Akron Plastic Surgeons came to us to find a way to stand out in a stiff competitive landscape. The solution? Talk to our predominately female target audience about something other than implants and Hollywood glamour. The truth is that most Midwest women don't seek out plastic surgery to transform into iconic beauties. They just want to turn back the clock.
Published in Beauty Within Campaign
<< Start < Prev 1 2 3 4 5 6 7 8 Next > End >>
Page 8 of 8