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Monday, 18 July 2011 13:48

Inside the Sisterhood

How do you get women to talk about a taboo topic - one they won't discuss with a physician, much less a sister or friend? Give women a solution that captures the discreet nature of the issue, yet empowers them to take action. The Accidental Sisterhood incontinence treatment program and Sisterhood Health Forums sowed the seeds of change; thankfully, fewer women are suffering in silence with an embarrassing, yet highly treatable issue.
Monday, 18 July 2011 13:48

Stanek Hurricane

Windows, windows everywhere, and no one knows what to buy. Stanek Windows came to Keathley looking to: 1) Develop tools that easily educate customers on important considerations when buying windows, and 2) Reposition to be viewed as in league with premium quality players. Our response? A new look that moved them into the big leagues. Plus, a tool chest of marketing materials, chock full of insider window buying insights.
Published in Buyer's Guide Campaign
Monday, 18 July 2011 13:48

Your Accents Will Approve

GE wanted a video that raised awarenss of its line of Energy Smart® LED accent bulbs. We wanted to illustrate to consumers the LEDs' unique offering: warm, white light that your accents would appreciate.
Published in Energy Smart LEDs
Monday, 18 July 2011 13:40

Great Big Small Business Light Switch

Sam's Club and GE wanted to communicate to small business owners the money that they could save by switching to energy-efficient light bulbs in the office. We created an interactive tool to educate the audience that included a savings calculator, a step-by-step bulb audit, and finally, a shopping list. The program was so successful that multiple versions were produced for various B2B audience segments.
Monday, 18 July 2011 13:40

Rooster Icons

The Countryside Conservancy needed a brand-appropriate logo family that built equity in the name "Countryside" as well as effectively targeted communcation efforts with distinctive audiences. The resulting logo and brand elements planted the seeds for success.
Monday, 18 July 2011 13:37

Passport Style Guide

The Pan Am name became such an icon that the brand lives on long after the airline closed its gates. With cross-promotion taking off and a new ABC series Pan Am about to launch, we created a non-traditional style guide along with logo stickers for promotion.
Published in Pan Am Brand Building
Monday, 18 July 2011 13:31

On the Horizon

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.
Monday, 18 July 2011 13:28

A Brighter Future

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.
Monday, 13 June 2011 13:07

Light Style? Ad

When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.
Monday, 13 June 2011 13:07

Busy Bee Ad

When GE asked us to make lighting relevant, we responded with a concept that transformed lighting into an integral part of a personal style statement. The trick was to get people to see lighting in a different way, as a critical part of interior design. Putting lighting in league with paint, carpet, furniture and decorative accessories takes a concerted educational effort - how-to videos, a 3D interactive website, an iPhone app, books, brochures and a robust social media presence have worked tirelessly to get design enthusiasts to factor lighting into the décor equation.
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