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Monday, 18 July 2011 13:48

Meet the Team

What makes us who we are? True integration from beginning to end of each and every project. We work together to create creative, strategic and integrated campaigns that exceed our clients' expectations. So, the real question is: How can we help you?
Published in Self Promotion
Monday, 18 July 2011 13:40

Rooster Icons

The Countryside Conservancy needed a brand-appropriate logo family that built equity in the name "Countryside" as well as effectively targeted communcation efforts with distinctive audiences. The resulting logo and brand elements planted the seeds for success.
Monday, 18 July 2011 13:31

Legislation Coffee Sleeves

Beginning in 2012, federal legislation means energy-wasting light bulbs are phasing out. GE wanted to spread the word and highlight the many energy-efficient options it brings to the table. The challenge was to avoid the assumption that GE was somehow responsible for the legislation - a kill-the-messenger effect. This campaign worked to emphasize GE's thought leadership in the lighting category. And, it helped people understand the many benefits of simply changing a light bulb to reduce energy use.
Monday, 13 June 2011 12:58

BigTreeMedia.com

Big e-commerce solutions take big branding to stand out in a highly crowded competitive landscape. Big Tree offered a unique, cost-effective solution to businesses seeking to create a viable e-commerce gateway. The problem: Everyone and their brother was saying they had the most bang for the buck. The brand we developed for Big Tree set them apart from the pack; the messaging story legitimized their claims in a way that competitors just couldn't imitate.
Monday, 13 June 2011 12:38

Nuggets of Brilliance

The AAF decided to host an agency tour event for college students interested in the ad industry. In addition to offering several panel discussions, a fun photo booth and a gigantic sub sandwich, we developed a guide to give the students a nudge in the right direction. Each department contributed "how to get started" advice, cool websites and important industry publications to get the next generation on track.
Wednesday, 25 May 2011 14:57

Let It Grow

Our holiday cards are more than a means to thank our clients for keeping our doors open. It's a way to close out the year with a bang and execute a piece with fewer limitations.

Published in Self Promotion
Tuesday, 24 May 2011 14:41

Procell Online

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Tuesday, 24 May 2011 14:40

Industry Tradeshow Space

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Tuesday, 24 May 2011 14:39

Challenge Kit

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
Tuesday, 24 May 2011 14:38

3D Showcase

Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.
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