Brown Bag Album Release Campaign
The Stache's lead singer, Rachel Roberts, wanted to do something fun for the new album launch (The Brown Bag). Being the fun-loving folks that we are, we gladly signed on to make a splash. We developed a Twitter-based scavenger hunt, where brown bags were stashed through out the city at the band's favorite haunts. Each day, we gave followers clues - the first to show up and find the bag won tickets to the release party, the CD and other fun giveaways.