Procell Challenge Campaign
Put your money where your mouth is. That's the best way to show that what you claim is the real deal. For Procell we developed a world-class brand and collateral, but equally important we gave them a way to overcome serious misgivings about synthetic decking products. Inferior competitor products were damaging the perception of the entire category. Armed with the Procell Challenge, distributors could give visual proof that products would perform as claimed.