Accidental Sisterhood Brand Building
"A renowned urologist came to us with a master plan to unveil a treatment program that could prevent millions of women from suffering with an embarrassing issue. The tricky part was to expose audiences to this solution, when they weren't even willing to discuss the problem with a physician. The program needed a name and personality that captured the discreet nature of the issue, yet was powerful and compelling. We worked our magic, and The Accidental Sisterhood was born. "