New Face of Americhem Campaign
Unfortunately, many brands don't age like fine wine and improve as time goes on. A periodic nip/tuck is necessary to remain fresh and timely. When Americhem's marketing team came to Keathley, their brand lacked distinction and was showing signs of age. To truly communicate their position of global leadership, a multifaceted branding and marketing strategy was deployed to reintroduce the brand within several key markets.