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Kaiser Permanente

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Continental Campaign

How do you introduce the new guard in employee health insurance? First, throw a party. Drive enthusiasm and demand for a product through the employee. Last, make sure all the benefits are clearly defined. In addition to a full collateral campaign that provided all the highlights of the program, we held a series of employee-appreciation events at the Cleveland Rock & Roll Hall of Fame to get Continental's employees talking. Kaiser was soon the employee healthcare plan of choice.

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Thrive Campaign

Among healthcare insurers, Kaiser was early in the effort to encourage preventative care. This shift to a proactive versus reactive approach ultimately drives down benefits costs. It's a no brainer for businesses, but it takes a hefty effort to convince employees to change their ways. This campaign highlighted the many benefits of early intervention in helping people live longer, healthier lives.

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