Walk the Cow
Stautzenberger College needed a way to grab an edge in a cramped competitive landscape. Every associate’s degree program out there was shouting from the same rooftop, saying the exact same thing. We changed the game by tapping into the emotional mindset of the target audience. Rather than asking people to get on the fast track, we asked them to explore their passion. Even when the economy tanked, the college saw substantial increases in registration.
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