Boarding Pass Collateral
How do you introduce the new guard in employee health insurance? First, throw a party. Drive enthusiasm and demand for a product through the employee. Last, make sure all the benefits are clearly defined. In addition to a full collateral campaign that provided all the highlights of the program, we held a series of employee-appreciation events at the Cleveland Rock & Roll Hall of Fame to get Continental's employees talking. Kaiser was soon the employee healthcare plan of choice.